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 Silicon Slave: Our readers would be very interested to know about your education and the path that you took that lead you into directing the industry’s most premiere DVDs. Joone: I went to USC Film School. While I was going to USC I was also working at Philips Interactive Media doing CDI which some people might remember as the first multimedia station before computers, before CD-ROMs. So I got an education on interactivity early, early on. Graduated, was directing music videos and commercials, doing a lot of fashion photography. The whole CD-ROM thing started happening and I wanted to start doing it but I didn’t have a rich uncle. So I thought, “Hmmm, how can I make a lot of money really quick?” I thought, “Hey, I’ll do the interactive sex. That’s kind of cool and its new technology; nobody’s ever done it so I’ll do that.” So I started Digital Playground and started making interactive sex titles… virtual sex. In about ’97 the DVD was coming out and I felt that was the future so I bet the entire company on DVD. I took my interactive titles and started putting them onto DVD. Now that we had a medium that was a higher quality than VHS I was like, “OK we can start making movies.” So we slowly started doing that. At the same time I wanted to be able to have really good talent as stars. I started signing on girls as contract girls so that I could make a movie with a larger budget, following the old Hollywood model where you have a star that a lot of people want to watch. I can make a movie, spend more money on it, and know that there is a little bit of an insurance policy that it will sell a little bit more than if you had somebody with no name. Silicon Slave: So based on the experience that you had doing the commercials and the DVDs have you found an aspect of it that appeals to you more, such as the technical vs the artistic? Joone: I’ll tell you something, to me the last place you can do independent filmmaking is in Adult. That’s what I find appealing. I started Digital Playground because I wanted to make movies. I created a studio; we have our distribution, everything we need in order to make movies, movies we want to make. And really Adult is the last the last place that you can do independent filmmaking. You can get a budget, you can make whatever movie you want, and it just has to have sex in it. I look at it as, “Hey, sex is like a commercial that pays for the movie.” Not that I take the sex and discount it. I make it a complete product. In a way you can be an artist and express yourself and create things that you like and not be caught up in the Hollywood system where you’re not going to be able to make the movies or you have to make movies by committee. Silicon Slave: You’re not going to have some accountant telling you that it’s not a good film to make. Joone: Right. Silicon Slave: Given that you’ve done this for awhile, how do you keep things interesting for yourself? How do you keep yourself challenged and the process fun and interesting? Joone: As an artist it’s more about ideas. You do one thing, then you’re like, “OK, I did that, now I want to do this.” The challenge is in the art, in the creation. Technology is awesome because it’s a tool that helps you express those ideas in different ways. We live in an age where every six months new stuff is coming out. It’s always challenging to think about how I can use that tool to do what I want to do, take what’s in my head and bring it out. So we’re living in an age where anything is possible with digital technology and computers.  Silicon Slave: For a movie like Pirates, what kind of planning goes into a film like that? For example, do you storyboard it out, or use project management software to plan it out? Our audience would like to know what goes into such a big production. Joone: We use all the tools to make it as easy of a production as possible. The script is written on the computer. I always hate printing out on paper because I think it’s such a waste. Just to be able to send files over and have people make comments and go back and forth at the script level and then moving onto doing storyboards and having those all being done digitally. To budgeting, production scheduling - everything being done on the computer makes it more efficient. You don’t need as many people to do the same job. That’s the main thing with digital technology; it allows us to streamline the process and make last-minute changes quicker. Silicon Slave: How long did it take to make Pirates from the time you started writing the script to the point where you were ready to master? Joone: The hardest part of Pirates was finding the boat. The actual scripting process to final delivery was nine months. It was pretty quick. We had 17 shooting days… in an industry where you do a movie in two days! We shot half of it in Los Angeles and half of it in Florida. It was a big production. Silicon Slave: As you’re shooting each picture, is there anything going through your mind to ensure the film has broad appeal to both sexes? Are there any specific details that you pay special attention to? Joone: What we try to do is stay true to the characters in the story. We create characters that appeal to both sexes without sex. Then during sex it’s just another level. The challenge is always that when the sex starts we don’t leave our character and suddenly the sex is totally different. Our whole thing is that character always stays in character during sex as well. That’s the main the thing. If you just focus on being true to the character in the story then I think the audience feels the honesty of the story.  Silicon Slave: Based on what you’ve seen at the 2006 AVN show, what are your thoughts on the state of the industry and where you see things going? Any big changes you see coming down the road in the next 3-5 years? Joone: I think the biggest change is that physical media is going to be slowly phased out. I think more and more people are going to get their adult entertainment through broadband, cable…download. I also see that HD is going to be the next step. That won’t be replaced by electronic delivery just because of the sheer bandwidth it needs. I think for standard definition delivery, DVD is going to slowly go down. HD will take its place, but a lot of people are going to get their content through broadband. Silicon Slave: Especially with technologies like Wi-FI Max coming out. Joone: Yes. Silicon Slave: With all the stars that you’ve worked with, is there one that has become a favorite or that you really enjoyed working with? Joone: You know, I love them all. They all bring something different to the table. From Jesse to Janine to Carmen. Everybody was just amazing. For me it was the first time working with Janine at the story level. She approached it differently than most people do, more traditional actress. That was refreshing. It’s hard to say one is better than the other because they all have such different ways that they approach their craft. I think any of the girls that are in Pirates are one of my favorites… that’s why they’re in there!  Silicon Slave: If we have visitors to our website that are not familiar with your works, is there a particular title that you directed that you would like recommend as best representative of your work? Joone: Pirates! Check out Pirates. And if you want interactivity, my Virtual Sex Series. Silicon Slave: Any final thoughts for our readers? Joone: Keep watching. I always love to hear comments, so if you send an email to info@digitalplayground.com with comments you can be sure that I will read it. We do take it into consideration. Silicon Slave: Joone, thank-you very much! Joone: Thank-you! |
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